I created this site to easily document and demonstrate advanced techniques for
setting up experiments using
Google Website Optimizer (GWO).
Google is not responsible for any of its content. I was the Technical Lead Engineer
for Google's Website Optimizer, and had been on the project since its inception in
Before you use any of these techniques on your own public facing websites,
I encourage you to prototype and test them first. As always, it is always very important to
preview new experiments to ensure your visitors are seeing what you intend.